/* ============================================
   STYPTIQ — Styptic Powder E-Commerce Stylesheet
   ============================================ */

:root {
  --white: #ffffff;
  --paper: #f7f5f1;
  --paper-2: #ecebe5;
  --ink: #1a1a1a;
  --ink-2: #3a3a3a;
  --ink-3: #6a6a6a;
  --ink-4: #a5a5a5;

  /* Brand */
  --red: #cc2027;
  --red-deep: #a8161b;
  --red-bright: #e0353c;
  --navy: #1d2a5e;
  --navy-deep: #131c46;
  --navy-bright: #2e3f7d;
  --powder: #d8c89c;
  --powder-light: #ead9b8;

  /* Accents */
  --gold: #c9a04e;
  --success: #4e8e4e;

  --line: rgba(26, 26, 26, 0.10);
  --line-mid: rgba(26, 26, 26, 0.18);
  --line-strong: rgba(26, 26, 26, 0.32);

  --display: "Barlow Condensed", "Oswald", Impact, sans-serif;
  --sans: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --mono: "JetBrains Mono", Consolas, monospace;

  --max-w: 1320px;
  --nav-h: 76px;
  --radius: 8px;
  --radius-lg: 18px;
  --radius-pill: 999px;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --shadow: 0 20px 50px -16px rgba(26, 26, 26, 0.18);
  --shadow-lg: 0 36px 70px -20px rgba(26, 26, 26, 0.32);
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  font-family: var(--sans);
  background: var(--white);
  color: var(--ink);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; transition: color .2s var(--ease); }
a:hover { color: var(--red); }

h1, h2, h3, h4 {
  font-family: var(--display);
  font-weight: 700;
  letter-spacing: -0.005em;
  line-height: 1;
  color: var(--ink);
  text-transform: uppercase;
}
h1 { font-size: clamp(2.6rem, 6.5vw, 5.8rem); letter-spacing: -0.01em; }
h2 { font-size: clamp(2rem, 4.5vw, 3.8rem); }
h3 { font-size: clamp(1.4rem, 2.4vw, 2.2rem); }
h4 { font-size: 1.2rem; letter-spacing: .04em; }
p { color: var(--ink-2); font-size: 1.02rem; }

.eyebrow {
  font-family: var(--mono);
  font-size: .72rem;
  letter-spacing: .25em;
  text-transform: uppercase;
  color: var(--red);
  font-weight: 600;
  display: inline-block;
}

.container { max-width: var(--max-w); margin: 0 auto; padding: 0 32px; }

/* ========== ANNOUNCEMENT BAR ========== */
.announce {
  background: var(--navy);
  color: var(--white);
  padding: 10px 0;
  text-align: center;
  font-family: var(--mono);
  font-size: .75rem;
  letter-spacing: .18em;
  text-transform: uppercase;
  font-weight: 600;
}
.announce strong { color: var(--powder); }
.announce .sep { padding: 0 14px; opacity: .4; }

/* ========== NAV ========== */
.nav {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(255, 255, 255, 0.96);
  backdrop-filter: blur(20px);
  -webkit-backdrop-filter: blur(20px);
  border-bottom: 1px solid var(--line);
}
.nav-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 0 32px;
  height: var(--nav-h);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 30px;
}
.brand {
  display: flex;
  align-items: center;
  flex-shrink: 0;
  gap: 10px;
}
.brand-mark {
  height: 36px;
  display: inline-flex;
  align-items: center;
}
.brand-mark svg { height: 36px; width: auto; }
.brand-tag {
  font-family: var(--mono);
  font-size: .55rem;
  letter-spacing: .3em;
  text-transform: uppercase;
  color: var(--ink-3);
  font-weight: 600;
  border-left: 1px solid var(--line-mid);
  padding-left: 10px;
}

.nav-links {
  display: flex;
  gap: 4px;
  list-style: none;
  align-items: center;
}
.nav-links a {
  font-family: var(--sans);
  font-size: .82rem;
  font-weight: 600;
  letter-spacing: .08em;
  text-transform: uppercase;
  color: var(--ink-2);
  padding: 8px 14px;
  border-radius: var(--radius-pill);
  transition: all .2s var(--ease);
}
.nav-links a:hover, .nav-links a.active {
  background: var(--paper);
  color: var(--ink);
}

.nav-right {
  display: flex;
  align-items: center;
  gap: 10px;
}
.cart-pill {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  background: var(--ink);
  color: var(--white);
  padding: 9px 18px;
  border-radius: var(--radius-pill);
  font-family: var(--sans);
  font-size: .82rem;
  font-weight: 700;
  letter-spacing: .04em;
}
.cart-pill svg { width: 16px; height: 16px; }
.cart-pill .count {
  background: var(--red);
  color: var(--white);
  border-radius: 50%;
  width: 18px; height: 18px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-size: .68rem;
  margin-left: 2px;
}

.btn {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 14px 28px;
  font-family: var(--display);
  font-size: 1rem;
  letter-spacing: .08em;
  text-transform: uppercase;
  font-weight: 700;
  border: 2px solid var(--ink);
  color: var(--ink);
  background: transparent;
  cursor: pointer;
  transition: all .25s var(--ease);
  border-radius: var(--radius-pill);
  white-space: nowrap;
}
.btn:hover { background: var(--ink); color: var(--white); }
.btn.red {
  background: var(--red);
  border-color: var(--red);
  color: var(--white);
}
.btn.red:hover {
  background: var(--red-deep);
  border-color: var(--red-deep);
  transform: translateY(-1px);
  box-shadow: 0 12px 26px -8px rgba(204, 32, 39, 0.45);
}
.btn.navy {
  background: var(--navy);
  border-color: var(--navy);
  color: var(--white);
}
.btn.navy:hover { background: var(--navy-deep); border-color: var(--navy-deep); }
.btn.ghost {
  background: transparent;
  border-color: var(--white);
  color: var(--white);
}
.btn.ghost:hover { background: var(--white); color: var(--ink); }
.btn.sm { padding: 10px 18px; font-size: .82rem; }
.btn.lg { padding: 18px 36px; font-size: 1.1rem; }
.btn .arrow { transition: transform .2s; }
.btn:hover .arrow { transform: translateX(4px); }

.mobile-toggle {
  display: none;
  background: var(--ink);
  color: var(--white);
  border: none;
  cursor: pointer;
  padding: 10px 12px;
  border-radius: var(--radius-pill);
}
.mobile-toggle svg { width: 20px; height: 20px; }

/* ========== HERO ========== */
.hero {
  position: relative;
  padding: 80px 0 90px;
  background: var(--paper);
  overflow: hidden;
}
.hero-inner {
  position: relative;
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  gap: 60px;
  align-items: center;
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 0 32px;
}
.hero-content { animation: fadeUp 1s var(--ease) both; }
.hero-tag {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  background: var(--white);
  border: 1.5px solid var(--red);
  color: var(--red);
  padding: 8px 16px;
  border-radius: var(--radius-pill);
  font-family: var(--sans);
  font-size: .72rem;
  letter-spacing: .18em;
  margin-bottom: 28px;
  text-transform: uppercase;
  font-weight: 700;
}
.hero h1 { margin-bottom: 24px; line-height: 0.95; }
.hero h1 .red { color: var(--red); }
.hero-lead {
  font-size: 1.18rem;
  color: var(--ink-2);
  max-width: 540px;
  margin-bottom: 32px;
}
.hero-bullets {
  list-style: none;
  margin-bottom: 32px;
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.hero-bullets li {
  display: flex;
  align-items: center;
  gap: 12px;
  font-family: var(--sans);
  font-size: .98rem;
  color: var(--ink-2);
}
.hero-bullets li svg {
  width: 22px; height: 22px;
  background: var(--success);
  color: var(--white);
  border-radius: 50%;
  padding: 4px;
  flex-shrink: 0;
}
.hero-cta {
  display: flex;
  align-items: center;
  gap: 18px;
  flex-wrap: wrap;
}
.hero-cta .price {
  font-family: var(--display);
  font-size: 2.4rem;
  color: var(--ink);
  font-weight: 700;
}
.hero-cta .price small {
  font-size: .85rem;
  color: var(--ink-3);
  font-family: var(--sans);
  font-weight: 500;
  letter-spacing: .05em;
  margin-left: 4px;
}

.hero-trust {
  display: flex;
  gap: 28px;
  align-items: center;
  margin-top: 30px;
  padding-top: 22px;
  border-top: 1px solid var(--line);
  flex-wrap: wrap;
}
.hero-trust .item {
  font-family: var(--mono);
  font-size: .72rem;
  letter-spacing: .15em;
  text-transform: uppercase;
  color: var(--ink-3);
  display: flex;
  align-items: center;
  gap: 6px;
}
.hero-trust .item::before {
  content: "★";
  color: var(--red);
}

.hero-product {
  position: relative;
  aspect-ratio: 1;
  background: linear-gradient(135deg, var(--white) 0%, var(--paper-2) 100%);
  border-radius: var(--radius-lg);
  display: flex;
  align-items: center;
  justify-content: center;
  overflow: hidden;
  border: 1px solid var(--line);
}
.hero-product::before {
  content: "";
  position: absolute;
  inset: 0;
  background:
    radial-gradient(circle at 30% 30%, rgba(204, 32, 39, 0.06) 0%, transparent 50%),
    radial-gradient(circle at 70% 70%, rgba(29, 42, 94, 0.05) 0%, transparent 50%);
}

@keyframes fadeUp {
  from { opacity: 0; transform: translateY(28px); }
  to { opacity: 1; transform: translateY(0); }
}

/* ========== TIN VISUAL ========== */
.tin {
  position: relative;
  width: 70%;
  aspect-ratio: 1;
  border-radius: 50%;
  background: linear-gradient(180deg, #d4d4d4 0%, #e8e8e8 30%, #c0c0c0 70%, #a8a8a8 100%);
  display: flex;
  align-items: center;
  justify-content: center;
  box-shadow: 0 30px 60px -20px rgba(26, 26, 26, 0.35), inset 0 2px 8px rgba(255, 255, 255, 0.6);
  z-index: 2;
}
.tin::before {
  content: "";
  position: absolute;
  inset: 6%;
  border-radius: 50%;
  background:
    radial-gradient(circle at 50% 30%, rgba(255, 255, 255, 0.4) 0%, transparent 50%),
    linear-gradient(135deg, #e5e5e5 0%, #c8c8c8 100%);
  box-shadow: inset 0 0 0 2px rgba(255, 255, 255, 0.4);
}
.tin-label {
  position: absolute;
  width: 70%;
  aspect-ratio: 1;
  border-radius: 50%;
  background:
    linear-gradient(180deg, var(--navy) 0%, var(--navy) 48%, var(--white) 48%, var(--white) 56%, var(--red) 56%, var(--red) 100%);
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  text-align: center;
  z-index: 3;
  padding: 14% 8%;
  box-shadow: 0 4px 12px rgba(0, 0, 0, 0.15);
}
.tin-label .made {
  position: absolute;
  top: 10%;
  font-family: var(--mono);
  font-size: .58rem;
  letter-spacing: .25em;
  color: var(--white);
  font-weight: 600;
}
.tin-label .brand-svg {
  width: 50%;
  margin-bottom: 4%;
  z-index: 4;
}
.tin-label .brand-svg svg { width: 100%; height: auto; filter: brightness(0) invert(1); }
.tin-label .sub {
  font-family: var(--mono);
  font-size: .55rem;
  letter-spacing: .25em;
  color: var(--white);
  margin-bottom: 6%;
  position: relative;
  z-index: 4;
}
.tin-label .plus {
  position: absolute;
  top: 44%;
  width: 18%;
  aspect-ratio: 1;
  background: var(--red);
  border-radius: 50%;
  border: 2px solid var(--white);
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--white);
  font-family: var(--display);
  font-size: 1.8rem;
  font-weight: 700;
  z-index: 5;
  box-shadow: 0 2px 8px rgba(0, 0, 0, 0.2);
}
.tin-label .relief {
  font-family: var(--display);
  font-size: clamp(1.2rem, 3vw, 2.2rem);
  font-weight: 700;
  color: var(--white);
  letter-spacing: -.02em;
  line-height: 0.9;
  margin-top: 12%;
}
.tin-label .helps {
  font-family: var(--sans);
  font-size: .58rem;
  letter-spacing: .15em;
  color: var(--white);
  margin-top: 4px;
  text-transform: uppercase;
  font-weight: 700;
}
.tin-label .pro {
  position: absolute;
  bottom: 10%;
  font-family: var(--display);
  font-size: .7rem;
  letter-spacing: .15em;
  color: var(--white);
  font-weight: 700;
}

/* ========== TICKER ========== */
.ticker {
  background: var(--red);
  color: var(--white);
  padding: 14px 0;
  overflow: hidden;
  white-space: nowrap;
}
.ticker-track {
  display: inline-flex;
  gap: 50px;
  align-items: center;
  animation: scroll 35s linear infinite;
}
.ticker-track span {
  font-family: var(--display);
  font-size: 1.2rem;
  letter-spacing: .08em;
  text-transform: uppercase;
  font-weight: 700;
}
.ticker-track .dot { color: var(--powder); }
@keyframes scroll {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

/* ========== SECTION ========== */
section { padding: 100px 0; position: relative; }
.section-head { max-width: 760px; margin: 0 auto 60px; text-align: center; }
.section-head .eyebrow { margin-bottom: 18px; display: inline-block; }
.section-head h2 { margin-bottom: 18px; }
.section-head p {
  font-size: 1.15rem;
  color: var(--ink-2);
  max-width: 620px;
  margin: 0 auto;
}

/* ========== FEATURE GRID ========== */
.feature-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}
.feature-card {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 36px 32px;
  transition: all .25s var(--ease);
}
.feature-card:hover {
  border-color: var(--red);
  transform: translateY(-4px);
  box-shadow: var(--shadow);
}
.feature-icon {
  width: 56px; height: 56px;
  border-radius: 14px;
  background: var(--red);
  color: var(--white);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 22px;
}
.feature-icon svg { width: 28px; height: 28px; stroke-width: 1.8; }
.feature-icon.navy { background: var(--navy); }
.feature-icon.gold { background: var(--gold); }
.feature-card h3 { margin-bottom: 12px; font-size: 1.6rem; }
.feature-card p { color: var(--ink-2); font-size: .95rem; }

/* ========== TWO AUDIENCE STRIP ========== */
.audience-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
}
.audience-card {
  background: var(--ink);
  color: var(--white);
  border-radius: var(--radius-lg);
  padding: 60px 50px;
  position: relative;
  overflow: hidden;
  min-height: 380px;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
}
.audience-card.red { background: var(--red); }
.audience-card.navy { background: var(--navy); }
.audience-card::before {
  content: "";
  position: absolute;
  top: -100px; right: -100px;
  width: 300px; height: 300px;
  border-radius: 50%;
  background: rgba(255, 255, 255, 0.06);
}
.audience-card .eyebrow {
  color: var(--powder);
  display: inline-block;
  margin-bottom: 16px;
  position: relative;
}
.audience-card h3 {
  color: var(--white);
  font-size: 2.4rem;
  margin-bottom: 14px;
  position: relative;
}
.audience-card p {
  color: rgba(255, 255, 255, 0.85);
  margin-bottom: 26px;
  position: relative;
  font-size: 1.02rem;
}
.audience-card .btn {
  position: relative;
  align-self: flex-start;
  background: var(--white);
  color: var(--ink);
  border-color: var(--white);
}
.audience-card .btn:hover {
  background: var(--ink);
  color: var(--white);
}

/* ========== PRODUCT (PDP) ========== */
.product-shell {
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  gap: 60px;
  margin-bottom: 60px;
}
.product-media {
  display: grid;
  grid-template-columns: 80px 1fr;
  gap: 16px;
}
.product-thumbs {
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.product-thumb {
  aspect-ratio: 1;
  border-radius: var(--radius);
  background: var(--paper);
  border: 2px solid var(--line);
  cursor: pointer;
  display: flex;
  align-items: center;
  justify-content: center;
  transition: all .2s var(--ease);
}
.product-thumb.active { border-color: var(--red); }
.product-thumb svg { width: 50%; height: 50%; color: var(--ink-3); }
.product-thumb img { width: 100%; height: 100%; object-fit: cover; border-radius: 6px; }
.product-main {
  aspect-ratio: 1;
  background: linear-gradient(135deg, var(--paper) 0%, var(--paper-2) 100%);
  border-radius: var(--radius-lg);
  border: 1px solid var(--line);
  display: flex;
  align-items: center;
  justify-content: center;
  position: relative;
  overflow: hidden;
}

.product-info h1 {
  font-size: clamp(2.2rem, 4vw, 3.2rem);
  margin-bottom: 8px;
}
.product-info .sub {
  font-family: var(--mono);
  font-size: .85rem;
  letter-spacing: .15em;
  color: var(--ink-3);
  text-transform: uppercase;
  margin-bottom: 20px;
}
.product-info .stars {
  display: flex;
  align-items: center;
  gap: 8px;
  margin-bottom: 20px;
  font-family: var(--mono);
  font-size: .85rem;
  color: var(--ink-3);
}
.product-info .stars .row { color: var(--gold); font-size: 1rem; letter-spacing: .1em; }

.product-price {
  display: flex;
  align-items: baseline;
  gap: 12px;
  margin-bottom: 24px;
}
.product-price .now {
  font-family: var(--display);
  font-size: 3rem;
  font-weight: 700;
  color: var(--ink);
}
.product-price .was {
  font-size: 1.2rem;
  color: var(--ink-3);
  text-decoration: line-through;
}
.product-price .save {
  background: var(--success);
  color: var(--white);
  padding: 3px 10px;
  border-radius: var(--radius-pill);
  font-family: var(--sans);
  font-size: .72rem;
  font-weight: 700;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.product-info .desc { color: var(--ink-2); margin-bottom: 24px; font-size: 1rem; }

.variant-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 12px;
  margin-bottom: 24px;
}
.variant {
  background: var(--white);
  border: 2px solid var(--line-mid);
  border-radius: var(--radius);
  padding: 16px;
  cursor: pointer;
  text-align: left;
  font-family: var(--sans);
  position: relative;
  transition: all .2s var(--ease);
}
.variant:hover { border-color: var(--ink-3); }
.variant.selected { border-color: var(--red); background: rgba(204, 32, 39, 0.04); }
.variant .pack {
  font-family: var(--display);
  font-size: 1.2rem;
  font-weight: 700;
  letter-spacing: .04em;
}
.variant .price {
  font-family: var(--mono);
  font-size: .9rem;
  color: var(--ink-2);
  margin-top: 4px;
}
.variant .per {
  font-family: var(--mono);
  font-size: .7rem;
  color: var(--ink-3);
  margin-top: 2px;
}
.variant .badge {
  position: absolute;
  top: -8px; right: 12px;
  background: var(--red);
  color: var(--white);
  font-family: var(--sans);
  font-size: .65rem;
  font-weight: 700;
  padding: 3px 8px;
  border-radius: var(--radius-pill);
  letter-spacing: .08em;
  text-transform: uppercase;
}

.qty-row {
  display: flex;
  gap: 14px;
  margin-bottom: 18px;
  align-items: stretch;
}
.qty-stepper {
  display: flex;
  align-items: center;
  border: 2px solid var(--ink);
  border-radius: var(--radius-pill);
  overflow: hidden;
}
.qty-stepper button {
  background: transparent;
  border: none;
  padding: 0 16px;
  font-family: var(--display);
  font-size: 1.4rem;
  cursor: pointer;
  color: var(--ink);
}
.qty-stepper .qty {
  font-family: var(--display);
  font-size: 1.2rem;
  font-weight: 700;
  padding: 0 12px;
  min-width: 40px;
  text-align: center;
}
.add-cart { flex: 1; }

.subscribe-toggle {
  background: var(--paper);
  border: 1.5px dashed var(--ink-3);
  border-radius: var(--radius);
  padding: 16px 20px;
  display: flex;
  justify-content: space-between;
  align-items: center;
  margin-bottom: 22px;
  font-family: var(--sans);
}
.subscribe-toggle .left strong { color: var(--ink); }
.subscribe-toggle .save {
  background: var(--success);
  color: var(--white);
  padding: 3px 10px;
  border-radius: var(--radius-pill);
  font-size: .72rem;
  font-weight: 700;
  margin-left: 8px;
}

.trust-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
  padding-top: 22px;
  border-top: 1px solid var(--line);
}
.trust-row .item {
  text-align: center;
  font-family: var(--mono);
  font-size: .72rem;
  letter-spacing: .12em;
  color: var(--ink-3);
  text-transform: uppercase;
}
.trust-row .item strong {
  display: block;
  font-family: var(--display);
  font-size: 1.6rem;
  color: var(--ink);
  font-weight: 700;
  margin-bottom: 4px;
  letter-spacing: -.01em;
}

/* ========== TESTIMONIAL ========== */
.review-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}
.review {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 30px;
}
.review .stars {
  color: var(--gold);
  font-size: 1.1rem;
  letter-spacing: .1em;
  margin-bottom: 12px;
}
.review .head {
  font-family: var(--display);
  font-size: 1.2rem;
  margin-bottom: 8px;
  letter-spacing: .02em;
}
.review p {
  color: var(--ink-2);
  font-size: .95rem;
  margin-bottom: 18px;
}
.review .who {
  display: flex;
  align-items: center;
  gap: 10px;
  padding-top: 14px;
  border-top: 1px solid var(--line);
}
.review .avatar {
  width: 36px; height: 36px;
  background: var(--paper-2);
  border-radius: 50%;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-family: var(--display);
  font-size: 1rem;
  color: var(--ink-2);
}
.review .name { font-weight: 700; font-size: .92rem; }
.review .verified { font-family: var(--mono); font-size: .68rem; color: var(--success); letter-spacing: .1em; }

/* ========== HOW-TO STEPS ========== */
.steps-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 20px;
}
.step-card {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 36px 28px;
  text-align: center;
  position: relative;
}
.step-card .num {
  font-family: var(--display);
  font-size: 4rem;
  color: var(--red);
  font-weight: 700;
  line-height: 1;
  margin-bottom: 18px;
}
.step-card h4 { margin-bottom: 10px; font-size: 1.3rem; }
.step-card p { color: var(--ink-2); font-size: .92rem; }

/* ========== CTA ========== */
.cta-band {
  background: var(--ink);
  color: var(--white);
  border-radius: var(--radius-lg);
  padding: 80px 50px;
  text-align: center;
  position: relative;
  overflow: hidden;
}
.cta-band::before {
  content: "";
  position: absolute;
  top: -180px; right: -180px;
  width: 460px; height: 460px;
  background: var(--red);
  border-radius: 50%;
  opacity: .3;
}
.cta-band > * { position: relative; z-index: 2; }
.cta-band h2 { color: var(--white); margin-bottom: 18px; }
.cta-band p {
  color: rgba(255, 255, 255, 0.85);
  font-size: 1.18rem;
  max-width: 620px;
  margin: 0 auto 36px;
}

/* ========== PAGE HEADER ========== */
.page-header {
  padding: 70px 0 50px;
  background: var(--paper);
  border-bottom: 1px solid var(--line);
}
.breadcrumb {
  font-family: var(--mono);
  font-size: .72rem;
  letter-spacing: .15em;
  color: var(--ink-3);
  margin-bottom: 16px;
  text-transform: uppercase;
}
.breadcrumb a { color: var(--red); }
.breadcrumb .sep { padding: 0 8px; color: var(--ink-4); }
.page-header h1 { margin-bottom: 18px; }
.page-header p {
  font-size: 1.2rem;
  color: var(--ink-2);
  max-width: 720px;
}

/* ========== FORM ========== */
.form-card {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 44px;
  box-shadow: var(--shadow);
}
.form-card h3 { margin-bottom: 8px; font-size: 1.8rem; }
.form-card .sub { color: var(--ink-3); margin-bottom: 28px; }
.form-label {
  display: block;
  font-family: var(--mono);
  font-size: .7rem;
  letter-spacing: .15em;
  color: var(--ink-2);
  text-transform: uppercase;
  margin-bottom: 8px;
  font-weight: 600;
}
.form-input, .form-select, .form-textarea {
  width: 100%;
  background: var(--white);
  border: 1.5px solid var(--line-mid);
  color: var(--ink);
  padding: 14px 16px;
  font-family: var(--sans);
  font-size: 1rem;
  border-radius: var(--radius);
  transition: all .2s var(--ease);
}
.form-input:focus, .form-select:focus, .form-textarea:focus {
  outline: none;
  border-color: var(--red);
}
.form-textarea { min-height: 130px; resize: vertical; font-family: var(--sans); }
.form-row { display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px; margin-bottom: 18px; }
.form-row.full { grid-template-columns: 1fr; }

/* ========== PRICING / TIER ========== */
.tier-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}
.tier {
  background: var(--white);
  border: 2px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 36px;
  position: relative;
  transition: all .25s var(--ease);
}
.tier:hover { border-color: var(--ink); transform: translateY(-3px); box-shadow: var(--shadow); }
.tier.featured { border-color: var(--red); }
.tier .pill {
  position: absolute;
  top: -12px; left: 36px;
  background: var(--red);
  color: var(--white);
  padding: 4px 14px;
  border-radius: var(--radius-pill);
  font-family: var(--mono);
  font-size: .68rem;
  letter-spacing: .15em;
  font-weight: 700;
  text-transform: uppercase;
}
.tier .name {
  font-family: var(--display);
  font-size: 1.6rem;
  font-weight: 700;
  margin-bottom: 8px;
}
.tier .what {
  font-family: var(--mono);
  font-size: .82rem;
  letter-spacing: .12em;
  color: var(--ink-3);
  text-transform: uppercase;
  margin-bottom: 22px;
}
.tier .price {
  font-family: var(--display);
  font-size: 3.4rem;
  font-weight: 700;
  letter-spacing: -.02em;
  line-height: 1;
}
.tier .per {
  font-family: var(--mono);
  font-size: .85rem;
  color: var(--ink-3);
  margin-bottom: 24px;
}
.tier ul { list-style: none; margin-bottom: 28px; }
.tier li {
  padding: 8px 0 8px 26px;
  position: relative;
  color: var(--ink-2);
  font-size: .94rem;
  border-bottom: 1px solid var(--line);
}
.tier li:last-child { border-bottom: none; }
.tier li::before {
  content: "✓";
  position: absolute;
  left: 0;
  color: var(--red);
  font-weight: 700;
}

/* ========== FAQ ========== */
.faq-list { max-width: 880px; margin: 0 auto; }
.faq-item {
  background: var(--white);
  border: 1px solid var(--line);
  margin-bottom: 12px;
  border-radius: var(--radius);
}
.faq-q {
  display: flex;
  justify-content: space-between;
  align-items: center;
  cursor: pointer;
  font-family: var(--display);
  font-size: 1.2rem;
  color: var(--ink);
  padding: 22px 28px;
  letter-spacing: .02em;
}
.faq-q .plus {
  width: 30px; height: 30px;
  border-radius: 50%;
  background: var(--paper);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  color: var(--red);
  font-size: 1.3rem;
  font-family: var(--sans);
  transition: all .25s var(--ease);
}
.faq-item.open .plus { transform: rotate(45deg); background: var(--red); color: var(--white); }
.faq-a {
  max-height: 0;
  overflow: hidden;
  transition: max-height .35s var(--ease), padding .25s var(--ease);
  padding: 0 28px;
  color: var(--ink-2);
}
.faq-item.open .faq-a { max-height: 500px; padding: 0 28px 24px; }

/* ========== FOOTER ========== */
footer {
  background: var(--ink);
  color: rgba(255, 255, 255, 0.7);
  padding: 80px 0 30px;
  margin-top: 60px;
}
.footer-grid {
  display: grid;
  grid-template-columns: 1.5fr 1fr 1fr 1fr 1.3fr;
  gap: 40px;
  margin-bottom: 50px;
}
.footer-grid h5 {
  font-family: var(--display);
  font-size: 1rem;
  letter-spacing: .15em;
  color: var(--white);
  margin-bottom: 22px;
  text-transform: uppercase;
}
.footer-grid ul { list-style: none; }
.footer-grid li { margin-bottom: 10px; }
.footer-grid a { color: rgba(255, 255, 255, 0.7); font-size: .92rem; }
.footer-grid a:hover { color: var(--white); }
.footer-brand .brand-mark svg { height: 38px; filter: brightness(0) invert(1); }
.footer-tag {
  color: rgba(255, 255, 255, 0.7);
  font-size: .92rem;
  max-width: 320px;
  margin: 22px 0 24px;
  line-height: 1.6;
}
.socials { display: flex; gap: 10px; }
.socials a {
  width: 38px; height: 38px;
  border: 1px solid rgba(255, 255, 255, 0.25);
  border-radius: 50%;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  color: rgba(255, 255, 255, 0.7);
  transition: all .2s var(--ease);
}
.socials a:hover { border-color: var(--red); color: var(--red); background: var(--white); }
.socials svg { width: 16px; height: 16px; }

.footer-newsletter input {
  width: 100%;
  background: rgba(255, 255, 255, 0.06);
  border: 1px solid rgba(255, 255, 255, 0.2);
  color: var(--white);
  padding: 12px 14px;
  border-radius: var(--radius);
  font-family: var(--sans);
  font-size: .92rem;
  margin-bottom: 10px;
}
.footer-newsletter input::placeholder { color: rgba(255, 255, 255, 0.4); }
.footer-newsletter button {
  width: 100%;
  background: var(--red);
  color: var(--white);
  border: none;
  padding: 12px;
  border-radius: var(--radius);
  font-family: var(--display);
  font-size: .92rem;
  font-weight: 700;
  letter-spacing: .1em;
  cursor: pointer;
  text-transform: uppercase;
}
.footer-newsletter button:hover { background: var(--red-deep); }

.footer-base {
  border-top: 1px solid rgba(255, 255, 255, 0.1);
  padding-top: 26px;
  display: flex;
  justify-content: space-between;
  font-family: var(--mono);
  font-size: .72rem;
  letter-spacing: .1em;
  color: rgba(255, 255, 255, 0.5);
  flex-wrap: wrap;
  gap: 14px;
}
.payments {
  display: flex;
  gap: 10px;
  align-items: center;
}
.payments span {
  font-family: var(--sans);
  font-size: .68rem;
  font-weight: 700;
  color: rgba(255, 255, 255, 0.6);
  background: rgba(255, 255, 255, 0.08);
  padding: 4px 8px;
  border-radius: 4px;
  letter-spacing: .05em;
}

/* ========== TOAST ========== */
.toast {
  position: fixed;
  bottom: 30px; right: 30px;
  background: var(--ink);
  border: 1px solid var(--red);
  color: var(--white);
  padding: 18px 26px;
  border-radius: var(--radius);
  box-shadow: var(--shadow);
  transform: translateX(150%);
  transition: transform .35s var(--ease);
  z-index: 200;
  max-width: 360px;
}
.toast.show { transform: translateX(0); }
.toast .title { color: var(--red); font-size: .8rem; font-weight: 700; margin-bottom: 6px; letter-spacing: .12em; text-transform: uppercase; font-family: var(--display); }
.toast .msg { font-size: .92rem; color: rgba(255, 255, 255, 0.85); }

/* ========== REVEAL ========== */
.reveal { opacity: 0; transform: translateY(28px); transition: opacity .7s var(--ease), transform .7s var(--ease); }
.reveal.in { opacity: 1; transform: translateY(0); }

/* ========== RESPONSIVE ========== */
@media (max-width: 1080px) {
  .feature-grid { grid-template-columns: repeat(2, 1fr); }
  .steps-grid { grid-template-columns: repeat(2, 1fr); }
  .audience-grid { grid-template-columns: 1fr; }
  .tier-grid { grid-template-columns: 1fr; }
  .review-grid { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1.5fr 1fr 1fr 1fr; gap: 30px; }
  .footer-newsletter { grid-column: span 4; max-width: 400px; }
  .product-shell { grid-template-columns: 1fr; }
}
@media (max-width: 800px) {
  .nav-links { display: none; }
  .nav-links.open {
    display: flex;
    position: absolute;
    top: var(--nav-h); left: 0; right: 0;
    background: var(--white);
    flex-direction: column;
    padding: 24px;
    border-bottom: 1px solid var(--line);
    gap: 12px;
  }
  .mobile-toggle { display: inline-flex; }
  .nav-cta-desktop { display: none; }
  .brand-tag { display: none; }
  .hero-inner { grid-template-columns: 1fr; gap: 40px; }
  .feature-grid { grid-template-columns: 1fr; }
  .steps-grid { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr 1fr; gap: 30px; }
  .footer-newsletter { grid-column: span 2; }
  .form-row { grid-template-columns: 1fr; gap: 14px; }
  .form-card { padding: 28px; }
  .audience-card { padding: 40px 30px; }
  .product-media { grid-template-columns: 1fr; }
  .product-thumbs { flex-direction: row; }
  .product-thumb { width: 80px; }
  .cta-band { padding: 50px 28px; }
  section { padding: 70px 0; }
}

/* ========== AUDIENCE PHOTO CARDS ========== */
.audience-card.photo { position: relative; padding: 60px 50px; min-height: 460px; }
.audience-card.photo .audience-bg {
  position: absolute; inset: 0;
  width: 100%; height: 100%;
  object-fit: cover;
  z-index: 0;
  filter: brightness(0.55);
}
.audience-card.photo::before {
  content: "";
  position: absolute; inset: 0;
  background: linear-gradient(180deg, transparent 40%, rgba(0,0,0,0.85) 100%);
  z-index: 1;
}
.audience-card.photo > * { position: relative; z-index: 2; }
.audience-card.photo .eyebrow { color: var(--powder); }
.audience-card.photo h3, .audience-card.photo p { color: var(--white); }
.audience-card.photo .btn { background: var(--white); color: var(--ink); border-color: var(--white); }
.audience-card.photo .btn:hover { background: var(--red); color: var(--white); border-color: var(--red); }